How much does SendForever cost?
Solo costs $99 and Agency costs $299, plus VAT where it applies. Each is one payment, and you keep the plan for life. There is no monthly fee, and SendForever does not charge by volume: what you send is billed by AWS, at Amazon SES prices.
What do I pay AWS, and what do I pay SendForever?
You pay SendForever once for the plan. AWS bills your own AWS account for what Amazon SES sends: $0.10 per 1,000 emails on pay-as-you-go, plus $0.12 per GB of data. New AWS accounts start on the Essentials plan, at $0.16 per 1,000 with deliverability insights included, and can switch to pay-as-you-go at once. The activity log, the webhook, alerts and campaigns add cents at most, mostly within AWS’s free tier.
Do I need an AWS account?
Yes. SendForever sends with Amazon SES in your own AWS account, and connecting it is the first step. If you have none, AWS asks for a card and a phone number, and a new account can take up to a day to be ready.
Does my email pass through SendForever’s servers?
No. Your app sends straight to Amazon SES in your account with sending credentials that live there, campaigns run as a workflow in your account, and webhook events go from your account to your URL.
What happens to my sending if SendForever is down or goes away?
Your app keeps sending, because it talks to Amazon SES in your account directly. Your domains, templates, contacts, suppression list and activity log are in your account too. What you would lose is the app itself, the API and MCP server, alert emails and the DMARC report analysis.
Does SendForever hold keys to my AWS account?
No. A CloudFormation stack you create makes an IAM role that only SendForever’s AWS account can assume, with an external ID unique to your team. The role cannot reach EC2, RDS, Lambda, DynamoDB or any S3 bucket but its own. SendForever keeps only the role’s ARN, never access keys, and deleting the stack ends its access at once.
I already send with Amazon SES. Does connecting change anything?
Connecting changes nothing in Amazon SES, and your app keeps sending as it does today. A domain only changes once you add it to SendForever, and only that domain. Choose the region you already send from, because production access does not carry over to other regions.
How is this different from the Amazon SES console?
It is the same Amazon SES, so everything SendForever creates is yours. It sets each domain up as AWS recommends, with 2048-bit DKIM, a custom MAIL FROM domain, its own configuration set and isolation, checks it against Amazon SES, Gmail and Yahoo requirements, and can publish its DNS records on Cloudflare. On top it adds an activity log, alerts, a template editor, audiences, campaigns, a webhook, an API and an MCP server, for your whole team.
How long does it take to set up?
About 10 minutes of your own time. AWS creates the stack in a few minutes, Amazon SES usually sees your DNS records within minutes, and AWS answers a request to leave the sandbox within 96 hours. Your test emails go out meanwhile.
Which plan do I need?
Solo, if you send from your own domains. Agency, if you send for clients and want a team for each one, with its own AWS account, domains and members.